Aging, but still wanting to look good
In South Korea, more older adults are choosing cosmetic procedures to look younger. Kim Jeom-hee, 91, is not interested in common gifts like health supplements. Instead, she prefers visits to beauty clinics. She swims regularly and pays attention to other women her age who look younger after treatments. When she sees good results, she considers trying the same procedure.
In South Korea, physical appearance has long been important in society. In 2024, the country ranked first in the world for cosmetic surgery per person, according to data from the International Society of Aesthetic Plastic Surgery. About 8.8 out of every 1,000 Koreans had a cosmetic procedure, making up nearly one quarter of the global market.
In the past, cosmetic treatments were more popular among young people. However, dermatologists now say more patients in their 60s, 70s, and even 80s are visiting clinics. Many parents go to clinics with their adult children. Often, children try a treatment first and then recommend it to their parents. Popular treatments include Botox, lifting procedures, and skin pigmentation removal.
Some older celebrities have also spoken publicly about their procedures. Actress Jeon Won-ju, 87, shared that she received several lifting treatments because she felt anxious about her wrinkles. She said she wanted to look about 10 years younger. Experts say most older patients prefer natural-looking improvements rather than big changes to their faces.
However, some experts are concerned about aggressive marketing. Some clinics promote “filial piety cosmetic procedures,” especially during holidays. Critics warn that older people may feel pressured to spend large amounts of money on treatments. They say elderly patients can be vulnerable during consultations and may end up paying for expensive packages.
Edited using generative AI tools.
Source: https://www.japantimes.co.jp/news/2026/02/24/japan/skytree-elevator-trapped/ |
