Why post on Instagram? 4 in 10 Koreans use it to boast: survey
Social media is changing, but many people still use it to show their achievements. According to a survey by Embrain Trend Monitor, about 39 percent of adults said they post on social media mainly to boast or show something impressive in their lives.
The survey asked 1,000 adults aged 19 to 59 about their social media habits. About 32.7 percent said they post to record their daily life, like a digital diary. Another 28.3 percent said they use social media to share useful information with others.
However, fewer people now say they post only to get approval from others. In 2015, about 39.6 percent said they posted content that would receive positive reactions. In 2026, that number dropped to 24.5 percent. Also, fewer people say they post to receive sympathy or emotional support from others.
Even though people say they care less about approval, many still notice how others behave online. About 72.9 percent of respondents believe many users brag or show off on social media. In addition, 65 percent think people usually show only the happy parts of their lives.
Experts say this reflects a culture where people still care strongly about others’ opinions. Around 68 percent of respondents said they do not want to appear strange or negative. Many also hope their social media posts will help them gain recognition or leave a good impression at school or work.
Edited using generative AI tools.
Source :https://www.koreaherald.com/article/10680413 |
