Sweating for savings: Korea's exercise incentive program sees participation double

South Korea's government fitness program, Teunteun Money, has become extremely popular, with participation nearly doubling this year. The program rewards people with cash-equivalent points for exercising. By the end of July, almost 700,000 people had earned points, compared with about 317,000 during the same period last year. Participants also spent about 19% more time exercising than they did the previous year.
The program allows participants to earn up to 50,000 points per year by completing 30-minute exercise sessions. The points can be exchanged for vouchers for sports equipment, gym memberships, and purchases at local stores. Although the government doubled the program's budget to 8 billion won, the funds were completely used because of unexpectedly high demand.
The program's popularity has been supported by several digital improvements. A new mobile app made it easier to track exercise and was designed to be accessible to older adults and people with disabilities. The government also expanded eligible activities to include stair climbing, trail hiking, and mountain hiking. Officials see the strong demand as evidence that exercise is becoming a regular part of people's lives and plan to expand the program to help reduce future medical costs.
Edited using generative AI tools.
Source: https://www.koreatimes.co.kr/southkorea/health/20260804/sweating-for-savings-koreas-exercise-incentive-program-sees-participation-double
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