Olive Young reusable bags become must-buy Korea travel souvenirs
Reusable shopping bags have become an unexpected popular souvenir among tourists visiting South Korea. In Seoul’s Hongdae neighborhood, many tourists can be seen carrying Olive Young’s green-and-pink striped reusable bag, which costs 3,000 won. What was once simply an environmentally friendly alternative to disposable bags has become a popular travel accessory and even a symbol of visiting Korea.
Olive Young has sold 2.06 million of its reusable tarpaulin bags since they were launched in January last year. Other companies, including Musinsa Beauty, Chicor, Uniqlo, Nike, and 7-Eleven, have also released their own reusable bags. Their popularity comes partly from their affordable prices, attractive designs, waterproof materials, and durability. Some limited-edition bags have become so popular that customers share information online about where to find them.
The trend also reflects changing consumer habits, with more people choosing practical and affordable products instead of expensive luxury items. For Gen Z and millennials, these bags can serve as useful souvenirs that remind them of their trip to Korea. The bags also provide free advertising for companies because people carry them in public with the brand logos clearly visible, showing the growing popularity of Korean brands.
Edited using generative AI tools.
Source: https://www.koreajoongangdaily.com/lifestyle/olive-young-reusable-bags-become-mustbuy-korea-travel-souvenirs/12879285 |
