It pays to wait: Substitute queuers line up outside bars, restaurants as time takes precedence
In South Korea, a growing number of people are paying others to wait in line for them. Job postings on apps like Karrot offer payment for queuing at popular bars, restaurants, bakeries, and entertainment venues. Demand has increased especially during busy times such as New Year’s Eve, even in very cold weather. Some professional queuers earn a steady monthly income, treating it as regular part-time or full-time work.
Queuing jobs were once mainly for limited-edition luxury items, but they now include everyday activities like dining and nightlife. The market has expanded since the late 2010s and grew further during and after the Covid-19 pandemic. Popular shops and trendy desserts often cause long lines, leading customers to pay others to save time and effort. Pay is usually around minimum wage, with higher rates for outdoor work, bad weather, or peak seasons.
Experts say this trend reflects changing consumer attitudes. Many people now see time and effort as costs they are willing to pay to avoid. Online platforms make it easy to connect people who need services with those willing to provide them. However, the practice has raised ethical and legal concerns, especially when it allows wealthier customers to gain unfair access or when stores prohibit paid queuing.
Source: https://koreajoongangdaily.joins.com/news/2026-01-08/national |
