More Koreans are splitting their food and groceries with strangers
In South Korea, a new shopping trend called “sobun meetings” is becoming popular, especially among people living alone. The word “sobun” means “dividing or splitting,” and it refers to groups of strangers who meet online to share groceries or delivered food. These meetings are usually organized through mobile community apps, such as Karrot, a popular second-hand marketplace platform.
The main idea is simple: many products, especially bulk items, are too large or expensive for one person. For example, Costco sells items in large packages that are cheaper per unit, but difficult for a single household to finish. In sobun meetings, people agree to buy these items together and then divide them based on how much each person needs.
These shared purchases are not limited to groceries. People also split meals like tteokbokki, flowers, and other food delivery items. Some participants say they join because they want to enjoy variety or save money. Others simply cannot finish large portions alone but still want to try different foods.
The trend is closely connected to social changes in South Korea. Single-person households reached over 8 million in 2024, making up more than one-third of all homes in the country. At the same time, the cost of living continues to rise, especially for daily necessities. Many people feel financial pressure, so sharing costs has become a practical solution.
Experts say sobun meetings show how young people and older adults are adapting to economic challenges and changing lifestyles. Instead of shopping or eating alone, they connect with strangers online to reduce costs and avoid waste. However, the trend also reflects a deeper reality: more people are living alone and looking for new ways to manage everyday life.
Edited using generative AI tools.
Source :https://www.koreaherald.com/article/10726654
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