Pay a fee, skip the line: More Japan restaurants introduce fast-pass services

Fast-pass services are becoming popular at restaurants in Japan, especially among young people and tourists. These services allow customers to pay an extra fee to enter restaurants without waiting in long lines. One service called SuiSui is available at 104 stores across 20 prefectures in Japan. Customers can scan a QR code outside a restaurant and buy a priority-entry ticket using their smartphones. The fee usually ranges from ¥500 to ¥2,000, depending on the restaurant and how crowded it is.
Some restaurants have adopted fast-pass services because customers often wait a long time for a table. At a ramen restaurant near Tokyo Station, waiting times can reach one hour during busy periods. One customer said he had used the service more than 10 times because he values his time. In Kyoto, tourists also use fast passes at a soba noodle restaurant where weekend and holiday waits can exceed two hours. Some customers are willing to pay a high fee so they can finish eating earlier and visit more tourist attractions.
A consumer behavior researcher explained that fast-pass services reflect younger people's interest in “time performance,” which means using time effectively. He believes these services could expand to other places, such as art museums and tourist attractions. As more people learn about fast-pass services, they may become popular among older generations as well.
Edited using generative AI tools.
Source; https://www.japantimes.co.jp/business/2026/09/30/restaurant-fast-pass-popularity/
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