Starbucks Expands Study Zones Near Campuses as ‘Cafe Studying’ Trend Grows
Starbucks Korea is expanding “Focus Zones,” special seating areas designed for solo customers or small groups. These areas provide a quieter space for students and young professionals who use cafés as study or workspaces. The initiative is being introduced in selected stores, especially near universities such as Sejong University and Hanyang University, where demand for study-friendly seating is high.
The Focus Zones separate quiet, structured seating from general café areas. In some university-area branches, about half of the seats are now part of these zones. This reflects the growing trend of “café studying” in South Korea, where students regularly use cafés for academic work. Starbucks also plans to expand the idea based on the needs of different neighborhoods.
At the same time, the company is addressing issues of overcrowding and misuse of space. It has introduced rules limiting long use of large tables by single customers and restricting desktop computer use. Starbucks has also created other special areas, such as family-friendly zones with baby care facilities. Overall, the changes aim to balance customer comfort and fair use of shared spaces.
Edited using generative AI tools.
Source: http://koreabizwire.com/starbucks-expands-study-zones-near-campuses-as-cafe-studying-trend-grows |
