Japan to introduce QR code food labels to improve readability

Japan’s Consumer Affairs Agency plans to introduce a new food-labeling system that will allow consumers to scan QR codes on packaged foods to access detailed product information online. The system, expected as early as late fiscal 2027, aims to reduce clutter on packaging while still providing essential details such as ingredients, additives, and nutrition facts.
The initiative reflects a broader global shift toward digital labeling. Instead of relying solely on printed information, QR codes would direct consumers to webpages with expanded details, including translations, cooking videos, and additional product information. Two possible methods are being considered: direct access to labeling pages or a step requiring product identification before viewing information.
Officials say digital labeling could benefit both consumers and businesses. It may improve readability, increase flexibility when product information changes, and help with traceability during recalls. However, the agency is still working on guidelines to ensure that essential information remains accessible on physical packaging and that online advertising does not confuse consumers.
Edited using generative AI tools.
Source : https://www.japantimes.co.jp/news/2026/05/17/japan/japan-food-labeling-qr-code/
|