Japan's Takaichi is winning fans not with politics but with her style and 'work, work, work' mantra

Japanese Prime Minister Sanae Takaichi was recognized for the catchphrase "work, work, work, work and work," which she used after becoming the leader of Japan's ruling party. She explained that the phrase was meant to express her determination to rebuild the country and regain public trust, not to encourage unhealthy overwork. However, the slogan sparked mixed reactions because Japan already struggles with a culture of long working hours.
Since becoming Japan's first female prime minister, Takaichi has attracted attention not only for her political leadership but also for her fashion. Many supporters, especially younger women, admire her simple and professional style. Her leather handbag, known as the "Sanae Bag," and her favorite pen quickly sold out after she was seen using them, turning her into an unexpected fashion icon.
Although many women see Takaichi as an inspiring role model, her conservative political views have also drawn criticism. She supports traditional gender roles, favors keeping Japan's imperial succession male-only, and opposes allowing married couples to have separate surnames. Experts say her popularity shows that female role models in Japan are becoming more diverse, even if not everyone agrees with her policies.
Edited using generative AI tools.
Source: https://mainichi.jp/english/articles/20251204/p2g/00m/0na/015000c
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