Coupang Sees Sharp User Decline Following Massive Data Breach

Coupang, South Korea’s largest e-commerce platform, is seeing a sharp decline in user activity after a major personal data leak triggered widespread concern. Data from Mobile Index shows that Coupang’s daily active users fell from a record 17.99 million on December 1 to 16.18 million on December 5, a loss of more than 1.8 million users in just four days.

The drop came shortly after a period of strong growth, during which Coupang surpassed 17 million daily users for the first time. Following the data breach, many customers checked their accounts, changed passwords, or considered canceling memberships, and some ultimately left the platform. Meanwhile, competitors like Gmarket, 11st, and Naver Plus Store saw temporary increases in user traffic.

Experts warn that if Coupang fails to rebuild trust, it may face long-term difficulties in maintaining its dominance. A continuing shift of users to rival platforms could reshape competition in South Korea’s e-commerce market.

source: http://koreabizwire.com/coupang-sees-sharp-user-decline-following-massive-data-breach/339659

Comprehension

What event caused Coupang’s decline in daily active users?
How many users did Coupang lose between December 1 and December 5?
What actions did many customers take after the data breach?
Which competitors experienced increases in daily active users?
What long-term risk do experts say Coupang may face?

Discussion

How important is user trust for online shopping platforms?
Would you stop using a service if your personal data were leaked? Why or why not?
What should companies do to protect user information more effectively?
How can competitors benefit from a crisis like Coupang’s data breach?
What features make you choose one e-commerce platform over another?

Vocabulary

E-commerce – Buying and selling goods or services online.
Data breach – An incident where personal or private information is accessed illegally.
Daily Active Users (DAU) – The number of people who use an app or platform each day.
Competitors – Companies that offer similar services and compete for the same customers.
Dominance – A position of being the strongest or most influential in a market.