BTS comeback sparks tenfold hotel price hikes, forced cancellations

The return of K-pop group BTS in 2026 has created a strong economic boost in Korean cities such as Goyang, Busan, and Seoul. After the world tour dates were announced, hotels near concert venues sold out almost immediately. Local shops and restaurants welcome the surge of visitors, hoping the concerts will help revive business districts that struggled after the pandemic.

However, the sudden demand has also caused serious problems for fans. Some hotels and lodgings raised room prices up to ten times the normal rate. Others reportedly canceled existing reservations so they could rebook rooms at higher prices. Similar issues happened during BTS concerts in the past, causing anger and frustration among fans, especially international visitors.

Local governments say they will investigate complaints and punish unfair practices like price gouging and forced cancellations. Possible actions include fines or lowering hotel ratings. Still, officials admit it is difficult to prove what counts as an unfair price, and penalties may not be strong enough. As excitement grows for BTS’s new album Arirang and their world tour, the situation highlights the tension between economic opportunity and consumer fairness.

source : https://www.koreatimes.co.kr/southkorea/society/20260122/bts-comeback-sparks-tenfold-hotel-price-hikes-forced-cancellations

Comprehension

Which cities are most affected by the BTS concert tour in Korea?
How did the hotel industry react after the tour dates were announced?
What problems did fans face when booking accommodations?
What actions do local governments say they will take?
Why do critics think these measures may not be effective?

Discussion

Why do big events like BTS concerts increase local business activity?
Do you think it is fair for hotels to raise prices during special events? Why or why not?
How might price gouging affect international visitors’ view of Korea?
Should governments control prices during major events? Explain your opinion.
How can cities prepare better for large concerts or festivals?
What responsibilities do businesses have toward fans and customers?
How can fans protect themselves from unfair booking practices?

Vocabulary

Economic boom – A period of strong economic growth
Price gouging – Charging much higher prices than normal, especially during high demand
Accommodation – A place to stay, such as a hotel or guesthouse
Cancellation – The act of stopping or ending a booking or plan
Demand – The desire or need for a product or service